One of the big myths floating around is that a person’s position or title is comparable to their competence. Not always true! Like me, I am sure you can think of examples. Many choices in life really do boil down to personal preferences. “Who you know” really does matter, and that is not always a bad thing. This turned out to be relevant in a discussion I was having with several other women speakers. We are all going to be presenting at BlogWorldExpo next week, where there keynote speakers are all white male. It’s an old issue, but one that is not all that easy to address. It is a combination of micro and macro energies in play. We have ideals we want to play out in the macro yet change happens in the micro of person to person relationships.

The majority of the time decision-makers go with the known quantity. This is seen by some as pandering by others as smart business to fill seats. Attendees too say they want something new, but are attracted to the known and familiar too. BlogHer is a women’s blogging conference, and founder Elisa Camahort prides herself in pro-attractively seeking out new voices for each event. And BlogHer is growing and growing – proving that this too is a viable business model.

Are you more attracted to familiar big names or the chance to help discover new talent?

Hawaiian Word:
ʻike: experience, to see, know, feel

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