Beach Walk 613 – Edgy is the New Normal

My thoughts continued on from yesterday’s episode, thinking about how this plain vs pretty applies to business.

I find it curious that companies want to advertise on those mainstream TV reality shows but are reluctant to sponsor the admittedly slightly edgy yet creative and community-building independently-produced internet TV shows.

Thanks to Keith Wolzinger, a pilot who also does the Klezmer Podcast for telling me about the airplane video. You can watch the American Airlines Boston to Paris video here.
You can read How to Kill a Concept here.
You can read about the Walmart Fake Blog here.
Learn more about the Word of Mouth Marketing Association here.

Hawaiian word:
ʻAno hou: new-fashioned

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