Beach Walk 291 – Cool Deserted Wonderland

CDW – Cool deserted wonderland and an interview with Bruce Delahorne, Senior Manager, National Advertising for CDW on the beach today.

We arrived at the beach to paddle this morning and there was a film crew already setting up to shoot an advertisement for IT products and services company, CDW. (They’ve just earned top rankings as an IT vendor from eWeek and CIO Insight.)

As you know I love having guests on the show, so after paddling I was able to meet Bruce and talk with him. He’s a very nice guy, articulate, and I loved hearing about their approach to selling to IT people: that IT is only one part of who they are, that even IT folks have diverse interests and stresses.

Watch today’s show to get a sneak peak of the transformation of Lanikai Beach and the coming attractions for CDW, then hop on over to their site if you are looking for any geek gifts for the holidays.

Hawaiian words
Lani: heaven, heavenly
Kai: sea
Mehameha: loneliness
Hele hoʻokahi: to go alone
Kilohana: Name of the outside, decorated sheet of tapa in the kuʻinakapa, bed coverings. Hence extended meanings: best, superior, excellent.

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