Seems every year or so I get in the mood for a bikini show. You realize here in Hawaii they are common – on all ages and all sizes. But reading about this research in Belgium and by Carnegie Mellon, I realize they are a hot topic for the study of neuroeconomics. Bottom line: men get stupid in front of bikini-wearing women, and spend more money on things they don’t necessarily want. One way to break that is to desensitize, to present bikinis in normal context (not the usual seductive poses.) Helen Mirren is a role model for many and at 62 still wears a bikini.
And to the women who won’t wear one? Other side of same coin! Who cares how you look? Swimming and sunning with a bare tummy sure feels awful nice. 20 years ago, when I arguably had a much “better” body, I would not have filmed this. Today, who cares?
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