I had so much fun today speaking at the Hawaii Advertising Federation conference.
One of the key messages was about using web 2.0 technology to listen and talk to your “users” – your customers, your audience. One of the main reasons why is because their view of the situation is different from the one inside the company walls. By coincidence, we were on our way home and stopped to take in this beautiful just north of Makapuʻu Point.
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