I’m at BlogHer Business Conference in NYC and we are here to show the way for companies to find a voice in the blogosphere to change how they communicate with customers.
What stops a lot of people, is either thinking they have nothing to say or thinking they are not talented enough to be a writer, a speaker, or on-camera. Today’s show is in response to all the people remarking on the amazing musical talent in Hawai’i, as well as this quote from Barry Diller at the Web 2.0 conference about user-generated content, which is any content produced by people who are not entertainment or media professionals (that’s 99% of us):
When you get into forms of entertainment, talent always wins out. There isn’t that much talent in the world. An audience of 8 to 12 people might be interested in someone’s individual expression, but the process of people with talent and expertise making entertainment products won’t be displaced by 18-year-olds making videos.
PR professional Jeremy Pepper shares his view that a lot of people making “entertainment products” are actually not all that talented, but instead have good looks or good agents.
Can you guess the Beach Walks take on this topic? Watch the show and then let me know what you think.
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- Our wonderful theme music is from The Ukulele Experiment